Last updated: August 21, 2022, 17:13 IST
YouTube Shorts is slowly but surely gaining traction and the platform is giving it more opportunities to grow with some new changes. The video streaming platform will soon offer its Watermarked Shorts videos when a user downloads the content and shares it on other platforms.
This seems like a move that YouTube says will bring more users to the short video medium, as they know that the original source of the shared video comes from YouTube Shorts. The platform has not revealed what this watermark will look like on the screen, but it has been confirmed that it will be coming to the desktop version in a few weeks.
YouTube Shorts is taking on Instagram Reels and TikTok, and it looks like the platform wants to follow TikTok’s lead with its new change. TikTok basically adds a watermark when a person shares content from the platform with other apps. TikTok has grown exponentially in a short space of time, so YouTube may want to try the similar route for Shorts as well.
YouTube has already picked up on other signals from TikTok for Shorts. You can quickly add music and filters and even add your own audio to the content to give it originality.
It’s surprising that YouTube wants to bring the watermarking option to the desktop version first, as most Shorts viewers will probably use their smartphones/mobile apps to view the content.
Shorts had a relatively slow start in the market, but YouTube has started investing more in the platform, given the growth Reels and TikTok have achieved in a short period of time.
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