YouTube will offer a stripped-down version of its site geared towards schools and colleges, an attempt to gain a foothold in the digital education tools market.
The video giant plans to license this service, called Player for Education, to education technology companies, who will then be able to filter YouTube’s vast library of various restrictions. The service does not display ads or provide video recommendations. Initially, YouTube partners with EDpuzzle Inc., Purdue University Global Inc. and Google Classroom, a product of YouTube’s parent company, Alphabet Inc.’s Google.
Since the pandemic, Google has pushed deeper into education with its cheap Chromebooks and software. According to one estimate, global spending on edtech will rise to $404 billion by 2025.
This isn’t YouTube’s first foray into the market. For years, the platform lobbied classrooms to take advantage of its comprehensive educational and how-to videos. But those earlier pitches were concerned about the popular video service’s targeted ads and copious non-educational material.
YouTube said it will give all sales of its new service to creators whose videos will be played in classrooms for the first two years. Then YouTube receives a sales commission. The company has not said how much the new service will cost.
Along with Player for Education, YouTube is introducing Courses, a feature that allows creators to offer online classes for a fee or for free.
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