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HomeScience/TechnologyYouTube testing Premium subscription exclusive 4K video playback

YouTube testing Premium subscription exclusive 4K video playback

04 Oct 2022 23:34 IST

Washington [US]Oct. 4 (ANI): YouTube’s video-sharing platform has conducted a test that puts its 4K video playback capabilities behind its premium subscription.
According to The Verge, in recent weeks, some users have reported limiting video playback at 2160p resolution with text labeling it as a premium feature.
YouTube has since confirmed via Twitter that those who saw the new restrictions were part of an experiment to better understand the feature preferences of Premium and non-Premium viewers.

It’s not clear whether YouTube will actually limit all non-Premium users to 1440p video quality, and the company is directing users to provide feedback on the restrictions so that the Google grant can make “improvements,” The Verge reported.
A YouTube Premium subscription service gives access to YouTube Music Premium, as well as in-app downloads, background playback, and most importantly, ad-free viewing.
YouTube is known for quite aggressive advertising, with 9to5Google reporting that the company had placed as many as ten ads on one video during a previous test that could not be skipped.
According to The Verge, YouTube is estimated to have about 2.24 billion users worldwide by 2021, of which only about 50 million are Premium and Music subscribers. (ANI)

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