Chinese phone maker Xiaomi unveiled its new Xiaomi 13 series at a release event on December 11, featuring camera systems from Leica and nine colors for the standard version and four for the Pro version. The new addition to the brand’s annually updated flagship offering, the Xiaomi 13 series, has a price range of RMB 3,999 to RMB 6,299 ($572.97 to $902.51).
Why it matters: Xiaomi’s flagship is a key indicator of the company’s intent to appeal to a more premium market segment, with high-end specs and relatively affordable pricing.
- The adoption of a super-fast UFS 4.0 storage chip suggests that the use of this chip could be a regular offering for future Android flagships.
- The standard version of the Xiaomi 13 has an iPhone-like design with a flat-side frame, which has rarely been used in high-end Android phones in recent years. This rule-breaking design can help it stand out among its rivals.
Details: The Xiaomi 13 series comes with top specs in key areas, including a Qualcomm Snapdragon 8 Gen 2 chipset, a very bright display and large sensor cameras.
- For display, the two models support a refresh rate of 120 Hz and a peak brightness of 1,900 nits, thanks to a new generation of lighting materials. However, the standard version features a smaller 6.36-inch screen (compared to 6.73 inches for the Pro model) and does not support LTPO adaptive refresh rate.
- The two models both feature Leica technology in hardware and software form for their cameras, including lens and color profiles. However, like its predecessor, the 12S series, the large 1-inch CMOS is exclusive to the most expensive model, which was co-developed with Sony. The Xiaomi 13 Pro also features special optical technology – floating focus – with its 75mm lens, enabling super close-ups.
- The Xiaomi 13 is equipped with a 4500 mAh battery and a wired charging speed of 67 W, while the Xiaomi 13 Pro comes with a larger 4820 mAh battery, which supports a 120 W charging speed via cables. Both models feature 50W wireless charging and 10W reverse charging.
- The series will be available on December 14 through Xiaomi’s official channels in mainland China and will offer up to 12 GB of RAM and 512 GB of storage.
- Xiaomi has suggested that they will introduce the series to overseas markets, with more details yet to be revealed.
Context: According to hardware insight firm Canalys, Xiaomi is the third-largest phone supplier in the world by Q3 shipments, accounting for 14% of the market.
- The phone maker generated RMB 70.47 billion in the third quarter of 2022, down 9.7% year-on-year, and its phone shipments also declined 8.4% year-on-year to 40.2 million units amid a global slowdown in consumer electronics.