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Navneet Education honours teachers with the title of Tr.

Navneet Education has a 60-year legacy of educating millions of children and is a pioneer in education. To celebrate Teacher’s Day this year, the company launched #TrForTeachers, a campaign to honor teachers titled Tr. for their name.

The campaign, conceived and executed by FCB Interface, has been broadcast on various platforms such as YouTube, Facebook, Instagram, Twitter and LinkedIn.

The campaign revolves around a social experiment where people in a panel of four professionals are asked to name the most important and important people by looking only at their name. Three of the names have titles of Dr., Capt. and Justice, and are therefore considered more important than the fourth; an elderly lady with no title to her name.

Then it is revealed that she is a teacher. And not just any teacher. But the one who taught the captain, the judge and the doctor. And when the respondents discover this, they have a completely different opinion. The film then urges viewers to join Navneet to help recognize and honor teachers with the title Tr., as teaching is the profession that makes all professions.

Devish Gala, Head – Branding, Navneet Education Ltd., said of the campaign: “We at Navneet believe that schooling is the foundation of education and that teachers are the ultimate guiding force in a learner’s journey. That is why we always strive to provide our best possible support to teachers who work relentlessly and selflessly through our expertise and new-age products. A teacher’s job is one of the hardest jobs, but it doesn’t necessarily get the recognition like other professions. #TrForTeachers is our way of paying tribute to the spirit of the teacher and salute to their noble profession. This is just the beginning and we are confident it will inspire many others to move in this direction.”

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Rakesh Menon, National Creative Director, FCB Interface said: “Teaching is a profession that makes all other professions possible. And yet it is perhaps the most underrated profession of all. In honor of teachers with a title of Tr. is a small but powerful way to change the way we look at them.”

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