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motion education: Motion Education plans Rs 100 cr investment to scale up biz in hybrid mode, edtech foray

Kota-based Motion Education plans to invest at least Rs 100 crore over the next two and a half years to expand its hybrid mode business and make a foray into the edtech segment, a top company official said. . The founder of test prep services, Motion Education, Nitin Vijay, an IIT BHU alumni, told PTI that the company is a profitable venture and is in the process of raising Rs 150-200 crore fund at a company valuation of Rs 1,000 crore to support the expansion. to fund.

The company has recruited 300 people to the edtech segment, which it aims to double to 600 people over the next two-and-a-half years and scale its offline centers from 52 to approximately 150 by 2024.

“Rs 100 crore investment will mainly go into content building, regional content and enrichment of current exam content. Secondly, we will put money into talent acquisition. We are now quite a profitable business and able to raise our own funds in the next two to three years,” Vijay said.

He said the company has already invested Rs 20 crore out of the planned investment of Rs 100 crore.

The company plans to expand centers based on a franchisee business model (FOCO) in tier-2 cities where franchisees are required to invest in the range of Rs 1.5-1.75 crore depending on the cities and their requirements. Motion Education will support the franchisee with trained educators, trained staff, technology, branding and marketing support.

Motion Education claims to have enrolled nearly 30,000 students in short classroom and other paid courses. Vijay said the total of about 2000 workers across India, including 900 in Kota.

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