What does it take to grow a promising educational start-up into a full-fledged online school that caters to learners regardless of their needs, location and technical capabilities? The short answer is: a comprehensive MVP created by a team of professional software developers. And with many companies today opting to outsource soft dev, choosing the right IT company is critical to the success of an emerging digital brand.
A few months ago, Plavno, a web and mobile software development company, received an MVP request from a steadily growing online music school that aims to use edutainment to engage and inspire students. The platform felt the need to expand its online presence and launch a digital learning space where communication between teacher and student would be seamless and productive. That includes developing a web app with a video communication service and other communication channels.
Get to the bottom of customer needs
The Plavno team took on a challenge with strength and enthusiasm. The preparation phase consisted of several crucial steps that would ensure a comprehensive solution:
- personal video call with the client to outline and specify the request and its scope;
- comparative research of the niche and competitors that was allowed Plavno to determine platform strengths, potential improvement vectors and customer pain points;
- preparing the project budget that would help the company understand development costs and forecast product and marketing spend both before and after launch.
With no stone untried in the preparation phase, Plavno was fully equipped to get started with the MVP.
The journey to the state-of-the-art LMS solution
Once Plavno After gaining a comprehensive understanding of the client’s business request, the company’s team of forward-thinking websoft developers got to work. To meet the educational platform and its students’ need for interactive learning, Plavno developed a versatile product that consists of:
- A mobile and web app with an extensive feature set;
- WebRTC based video calls for engaging 1-on-1 video lessons;
- A high-quality audio streaming solution crucial for a platform focused on music education;
- A fast call and chat service.
Speaking of… Why WebRTC?
To take the quality of online music lessons to a whole new level, Plavno implemented WebRTC – a modern one technology that allows apps and websites to stream audio/video media and exchange arbitrary data directly between browsers. It is based on peer-to-peer connectivity – no need to install additional plugins or applications to make it run smoothly.
WebRTC is a great way to develop interactive video communication in real time. This is exactly what an online school needs to engage students and organize quality teaching sessions. This technology is the true powerhouse of the learning management system (LMS) Plavno built for the customer.
This was not the first time Plavno used WebRTC in their project. In fact, the company is a leading expert in WebRTC technology and its implementation. IT specialists Plavno underline that WebRTC cares high quality communication, excellent data security and adaptability of a digital system. The company applied WebRTC to such solutions as a telemedicine platform, various messengers, and now it is also used in an online music school web platform.
Continuous customer support as Plavnotop priority
While the Plavno team worked on the software solution for the LMS, the client – at the time an ambitious and promising startup – worked on attracting investment resources for further growth. Work with Plavno allowed the client company to:
- optimizing the product development budget;
- focus on attracting investors;
- create an efficient marketing campaign to target potential customers.
However, halfway through the soft production phase, the startup encountered a temporary lack of investment and a shortage of cash. The company representative quickly got in touch Plavno to bring the unfortunate news – it failed to pay the software development services in a timely manner.
If another contractor immediately withdrew from the project, Plavno decided that they would not abandon their client because of these difficulties. In reality, Plavno not only kept working on the LMS and building the extensive feature set, but also kept in touch with the customer to help them navigate other business processes.
This approach based on dedication and loyalty soon paid off. The client managed to resolve the financial issues and secure the second round of investment for the project a few months later. The founders of the startup underline this Plavno’s support played an important role in the success of the client company’s growth and transformation.
Leave it to the pros
Why did the customer choose Plavno for their pursuit of digital expansion? And why leave software development to professional websoft creators in general?
The short answer is – an expert development company will save you time and money while giving you a powerful, flexible product that is not only relevant to the customer’s current business purposes. A well-built MVP also adapts to the client’s future growth trends.
This is exactly what Plavno strives – and succeeds – for its customers to do. Plavno is a dynamic web and mobile software development company with a focus on building custom B2B and B2C applications for e-commerce and e-learning with new technology and agile approaches. More importantly, it’s a company that puts customer satisfaction first – and it shows in many of its customer success stories.
It provides companies with highly skilled IT professionals to form or supplement an existing internal development team through hybrid or external workflows. In other words, what customers get is a strong IT team ready to work with and for them right away – it is an excellent approach for improved business scalability and lower labor costs.
In addition, Plavno is not just an IT outsourcing agent. During a decade of productive work, the company has rolled out a variety of software solutions built from scratch which are now thriving on the market. That’s why Plavno is not just a bunch of talented programmers – it’s a team that knows the intricacies of business inside out.
The blooming results
The MVP built by Plavno is now a fully online music education platform based on video lessons with top music teachers. Not only is the platform app seamless and easy to use, it is also an excellent educational tool accessible to thousands of learners.
Thanks to Plavno‘s slick solution, the client company now benefits from faster sales growth, faster customer acquisition and higher customer satisfaction. The school is still working with Plavno to develop new exciting solutions for better online education opportunities and further business growth.
This customer success story is just one of many Plavno‘s 13-year journey in the websoft development market. In the past year, the company has participated in more than 80 projects in various fields ranging from SaaS and blockchain to healthcare and e-learning. Many of these projects have already built a strong market presence and stand out from the competition thanks to Plavno’s knowledge of business processes and local markets.
Time and time again, the Plavno brand demonstrates that outstanding technical expertise combined with flexible business strategies is key to creating IT products that will help businesses grow, scale and prosper in years to come.