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HomeScience/TechnologyGoogle Announces More Personalized Search Results at Search On Event

Google Announces More Personalized Search Results at Search On Event

Google will now show users whether search results are personalized or not, the search engine giant announced via its blog.

In February 2021, the Mountain View, California-based search engine added an “About This Result” section to provide users with more context about search results.

Initially, this only contained details about the source website. Over time, it expanded this to include additional information about what it took into account to deliver these results.

This latest announcement, which coincides with Google’s Search On event, now lets users see whether a search result is personalized or not.

“It’s valuable not only to see your search results, but also to understand the factors that went into our systems to determine whether those results would be useful to you,” said Danny Sullivan of Google Public Liaison for Search in the blog post. .

The new personalized search feature, currently only available in English to US users, adjusts results based on past searches and browsing history.

“The information in ‘About this result’ can give you a better understanding of how Google connects you to relevant, useful results,” Sullivan said in the blog. “As always, our goal is to help you find the information that’s most useful to you, so you can find inspiration whatever you’re looking for.”

Personalized results, which can be turned on and off via privacy options, use previously collected information to tailor recommendations to each Google user.

New functionality can help recommend recipes and movies

According to the blog, one of the uses for this enhanced personalization is for culinary purposes.

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“You can search for ‘dinner ideas’ to see personalized recommendations for recipes you might want to try. If you have a specific craving, you can search by cuisine or dietary preferences, such as “Thai recipes,” Sullivan said in the blog.

Other uses include discovering new restaurants, personalized shopping experiences, and recommendations about TV shows and movies. If a user has personalized results enabled, he or she can select the streaming services they use and get show suggestions tailored to their specific tastes.

Several new developments announced during Search On

In addition to expanding custom results, Google unveiled several new initiatives at its annual virtual event. These include updates to make searching more natural and intuitive, updates to Google Maps such as aerial views of landmarks and nearby mood checks, and improved information about the environmental impact of choices such as driving routes and meals.

Featured Image: Shutterstock/Jay Fog



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