New Delhi: Auto dealers continue to expect greater transparency about their viability and fair business policies from automakers, the Federation of Automobile Dealers Associations said Friday. One of the key expectations of automaker dealers is their involvement in auto company policy making and openness to direct input, the Federation of Automobile Dealers Associations (FADA) said during the publication of its Dealer Satisfaction Study 2022.
“While we welcome the efforts of OEMs in improving key issues related to sales, delivery and aftersales, dealers continue to expect greater transparency in matters related to dealer viability and fair and balanced business policies, FADA chairman, Manish Raj Singhania said in a statement.
In the mass-market segment of four-wheelers, the survey found that sharing training costs with OEMs is a concern, as is dealer involvement in policy making. The dealers are satisfied with the product reliability and the offer to customers.
Kia India led the list of most satisfied dealers in the segment, followed by Hyundai Motor India and MG Motor India in second and third place. Car market leader Maruti Suzuki India was eighth.
In the luxury four-wheeler segment, FADA said dealers expressed concerns about parts supply and lead time, as well as OEMs’ ability to fulfill orders for vehicles to specifications and requirements.
Volvo Cars India led the segment, followed by Mercedes Benz India.
With regard to two-wheelers, the study found that vehicle manufacturers’ buy-back/deadstock policies and margins on sales were areas of concern that require attention as they directly affect dealer viability.
According to the survey, Honda Motorcycle & Scooter dealers were the most satisfied, followed by Hero Motocorp and Royal Enfield.
In the commercial vehicle segment, FADA said dealers were concerned about ensuring viability and dealing with dead stock and stock buybacks by the OEMs.
Volvo Eicher Commercial Vehicles dealers were the most satisfied in the category, followed by Tata Motors and Ashok Leyland, according to the FADA survey conducted in conjunction with PremonAsia, a consumer insights-led consultancy and consultancy.
As business normalization begins after COVID, dealers are showing a shift in expectations with aspects related to sales and delivery and after-sales, especially warranty issues, becoming more important than in 2021, said PremonAsia founder and CEO Rajeev Lochan.
“While the improvements OEMs have made in these factors are encouraging, expectations about dealer viability and the role of regional sales and service teams in representing the dealer’s voice to headquarters will be vital in the near future. importance,” he added.