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HomeBusinessDevika Bulchandani, New Ogilvy Chief, Joins Long List Of Indian-Origin CEOs

Devika Bulchandani, New Ogilvy Chief, Joins Long List Of Indian-Origin CEOs

Oglivy appoints Indian-born Devika Bulchandani as Global CEO

New Delhi:

Global advertising and public relations agency Ogilvy has named Indian-born Devika Bulchandani as its Global Chief Executive Officer.

Ms. Bulchandani, who has served as Global President and CEO of Ogilvy North America, will succeed Andy Main who is stepping down as Global CEO and will serve as Senior Advisor until the end of the year, the company said in a statement.

In her new role, she will be responsible for all aspects of the creative network’s operations, spanning 131 offices in 93 countries and spanning the advertising, public relations, experience, consulting and health departments.

Ogilvy is part of the world’s leading marketing and communications group WPP.

She will also join WPP’s Executive Committee when she takes up her new role, the company said.

“Devika is a champion of creativity that brings passion, purpose and an uncompromising focus on generating impact to everything she does,” said WPP CEO Mark Read.

Her love of the industry, deep understanding of client needs and track record of delivering growth for agencies and brands make her the perfect choice to lead Ogilvy to even greater success, he added.

Amritsar-born Bulchandani, who spent 26 years with McCann in various leadership roles, including President of McCann North America, is the latest in a slew of Indian-descended executives who lead global multinational corporations in diverse fields.

Last week, coffee giant Starbucks named Laxman Narasimhan its chief executive.

The list includes Microsoft CEO Satya Nadella, Adobe CEO Shantanu Narayen, Alphabet CEO Sundar Pichai, Twitter head Parag Agrawal, Chanel’s Leena Nair, and Arvind Krishna – IBM Group CEO.

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In the industry, popularly known as Dev, Bulchandani’s “proudest achievements have occurred at the intersection of the social causes she champions and brand-building efforts on behalf of clients”.

She was the driving force behind Mastercard’s long-running “Priceless” campaign and “True Name,” a feature launched in 2019 that allows transgender and non-binary people to display their chosen name on their Mastercard, the statement said. .

She also helped launch ‘Fearless Girl’, a symbol of women’s equality, a campaign that became one of the most awarded campaigns in the history of the Cannes Lions International Festival of Creativity, it added.

She completed her master’s degree at the University of Southern California.

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