With the aim of improving the user experience, Instagram, a photo-sharing platform owned by Meta, has announced that it is rolling out new features and updates to Reels, including cross-posting from Instagram to Facebook.
On the microblogging site Twitter, Adam Mosseri, head of the photo-sharing platform, announced the new Reels updates.
“We’re launching a few new Reels features to make it fun and easy for people to find and share more entertaining content — ‘Add Yours’ sticker, IG-to-FB Crossposting, FB Reels Insights,” Mosseri wrote accompanying the video posted on Twitter.
With the push of a button, the new update allows users to cross-post Reels from Instagram to Facebook.
Mosseri also said that the Add Yours sticker that became popular in Stories is now also coming to Reels on Instagram and Facebook.
All eligible creators on the platform will soon have access to the Facebook Stars tipping feature. They can also access more reel insights through Creator Studio.
Meanwhile, Meta’s platform recently confirmed that it will be testing new “ultra-high photos” soon.
The company said it will introduce support for slimmer, larger photos with a 9:16 screen ratio, allowing them to fill the entire screen as users scroll through the app’s feed.
(Only the headline and image of this report may have been reworked by Business Standard staff; the rest of the content was automatically generated from a syndicated feed.)