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Counterpoint Research, MTK, TECNO and Editor at Large from Forbes Magazine Compared Notes on The Changing Forces in Premium Smartphone Domain

The webinar is titled “The Push Towards Premium: Evolving Smartphone Preferences and the Technology Behind It”. addressed the continued evolution of the global smartphone offering into a higher segment, especially in emerging regions.

LONDON, November 22, 2022 /PRNewswire/ — Experts from the global smartphone domain gathered November 22 in a webinar hosted by renowned technology research firm Counterpoint to discuss changing consumer smartphone preferences and emerging technology trends in premium smartphones. The Webinar featured special loudspeakers from TECNO, a global innovative technology brand; MediaTek, a global fabless semiconductor company and Forbes magazine, a leading global media company.

In recent years, the the smartphone industry is shifting towards more premium options, offering technological breakthroughs in a range of components, as this is eagerly reciprocated by consumers’ willingness to spend more on smart devices, especially those from emerging economies.

According to industry data, there are two main factors driving the premium trend. The first is the development in camera technology, which now typically has three or four lenses to compensate for smartphone size limitations. The second factor is the SoC processor speed that is steadily increasing to support the AI ​​algorithms that are absolutely necessary to support advanced and advanced imaging systems.

In the latest industry trend analysis Tarun Pathaka director of research for smartphones at Counterpoint, shared the dynamics behind how quickly smartphone specs have evolved into premium features.

“The usual forward momentum of technology is driving things upwards, which is why we’re getting better cameras, longer battery life, more storage, faster phones and things like that,” said Tarun Pathak“Emerging market consumers love it South East Asia and Latin America helping ASPs rise faster than the global average, with large segments of savvy users upgrading to their second or third device.”

Mr. Anku Jain, managing director of MediaTek India, reached the point of pushing premium in the smartphone industry by elatedly addressing how MediaTek is taking mobile computing to the next level by launching the latest and most advanced flagship chipsets. It features MediaTek Dimensity 9000 5G, the world’s first TSMC 4nm 5G mobile SoC, which promises better performance and power efficiency.

Jimmy Hu, Deputy Director of TECNO’s Image R&D Center, discussed TECNO’s future plans to push premium in photographic technologies, including two industry firsts to be seen in TECNO phones by 2023. Eagle Eye Lens is the industry’s first advanced core technology, scheduled to debut in the smartphone field in the year 2023. It will be the industry’s first dual-prism periscope telephoto camera with the largest tilt capability. Another is the first wide-angle dual optical image stabilizer, as the brand has further improved its sensor-shift stabilization technology.

Resonating Mr. by Anku Jain Commenting on the powerful computing power of the latest Dimensity 9000 5G chipset, Jimmy also elaborated on its robust performance, specifically boosting its night photography capabilities. The remarkable Dimensity 9000 5G chipset will be introduced in TECNO’s forthcoming flagship PHANTOM X2 series, greatly improving night photography capability and is expected to be unveiled in Dubai on December 7.

According to Jimmy Hu“TECNO is moving regionally to keep up with this wave of growth, and at the heart of this has been expanding our portfolio into more premium products and delivering some really great cameras to our customers,” “The highlight of this is the flagship Phantom X2, which has a of the holy grail of smartphone photography: great night shots.”

Russell Flannery, Editor at Large of Forbes Magazine, shared his valuable take on how the smartphone is evolving. Over the years, he has seen consumer demand for technological advancements in the ever-evolving smartphones increase, with a focus on users’ desire to own revolutionary cameras. Both sharp hardware and robust software developments, equipped with artificial intelligence, show the seamless combination that consumers desire to meet their growing technological needs.

“We have seen phenomenal growth in digital penetration and its impact on our daily lives,” said Russell. “Smartphone brands offer premium phones, affordable flagships, mid-range devices with a number of advanced features, as well as an unprecedented push for 5G access, better cameras, foldable screens, slimmer designs and modern ergonomics.”

A Counterpoint research white paper titled “Brand story: The Rise of TECNO” will reportedly be published soon at the webinar event in late November. The white paper will focus on smartphone milestones during the 2G to 5G mobile communications revolution and provide insight into upcoming smartphone developments. growing international innovative brand TECNO, as well as the newest challenger brand in the premium segment, its growth strategy and its push for premium actions in cross-regional and segmented consumer categories are all specifically mentioned in a white paper by Counterpoint analysts.

The white paper will then be available for download on the Counterpoint Research website December 1st.

For related media inquiries, please contact [email protected].



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