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Brahmastra sets new record for most advance bookings in non opening week | Bollywood

On Friday, September 23, cinema chains across India will celebrate National Cinema Day. An extension of a similar day observed in the US, on the occasion movie tickets will be flat priced 75 in many chains across the country. This has led to a wave of reservations for films to be shown that day, largely led by Ayan Mukerji’s Brahmastra. The film has broken not only the personal record for the most reservations in one day, but also the overall record for any day outside a film’s opening weekend. Also read: Is Brahmastra hit or flop? Explaining the economics of cash register collections

On Thursday, the Multiplex Association of India said in a statement that movie theaters are shooting “sold out shows” on National Cinema Day. “A record number of moviegoers is expected to hit cinemas on Friday, September 23 to celebrate National Film Day. The response to the presale has been unprecedented and September 23 is on track to become the most attended day of the year for cinemas across the country,” the statement said.

The numbers are already impressive. By Thursday afternoon, the three main films screened that day – the new release Chup, the re-release Avatar and Brahmastra – had sold nearly 12 lakh tickets in advance. While the collections aren’t that high, as ticket prices are half to a third of what they usually are, this is one of the highest collective ticket presales on a Friday since the release of KGF: Chapter 2 earlier this year.

Brahmastra has clearly taken the lead in ticket sales. According to multiple sources, the film sold 9 lakh tickets for Friday afternoon on Thursday afternoon. The figure is even higher than the 7.76 lakh tickets it sold on its opening Sunday. In fact, it is the highest ticket sale by a Hindi film outside of its opening weekend since records were set. According to industry tracker Sacnilk, the film sold 9.25 lakh tickets on Thursday afternoon, collecting them 8.3 crores. Several of the film’s shows were houseful themselves on Wednesday morning, and more have since been added. Trade analysts predict up to 80% occupancy in some parts of the country for the film.

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Chup, starring Sunny Deol and Dulquer Salmaan, has also benefited from the reduction in ticket prices and managed to sell more than 1.5 lakh tickets in advance as well. This is one of the highest marks for a Hindi film this year. Sacnilk converts Chup’s Thursday afternoon pre-bookings 1.42 crore with tickets sold of 1.63 lakh. The re-released Avatar has also done well with 65,000 ticket sales and a net collection of 91 lakh advance bookings.

It is almost certain that Brahmastra will have a double digit Friday and the collections can even reach the . to achieve 15-20 crore mark, numbers the film hasn’t seen since its opening weekend. This could breathe new life into the movie into what could be its last big week. It is likely that from next week there will be much smaller numbers when Vikram Vedha and Ponniyin Selvan arrive to give it competition. Chup also seems likely to be a 3-5 crore opening day which is a good number for a film of its size.

The numbers for both films, in terms of attendance figures, will decrease over the weekend as ticket prices rise again. But it can give both films a healthy weekend. For Brahmastra it is essential as some money is still needed to break the net collection. For Chup, a good start can be crucial to a healthy life course, which smaller Hindi films have struggled to record all year.

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