Director Ayan Mukerji’s Brahmastra is expected to pass Rs 200 crore in the coming days, after reaching Rs 170 crore in India during its first week of release. The fantasy drama, starring Ranbir Kapoor and Alia Bhatt, earned an estimated Rs 9.25 crore on day seven, according to a Bollywood Hungama report. This is the best first week performance for a Hindi film this year. Ayan posted on Instagram that the film has earned over Rs 300 crore worldwide in its first week. There has been a discrepancy in box office reporting for the film.
The declines during the week were “on the high side,” according to the report. Besides the Hindi version, Brahmastra was also released in Tamil, Telugu, Kannada and Malayalam. The film has earned about Rs 20 crore in the South Indian language versions, which was presented by RRR director SS Rajamouli.
Brahmastra is reportedly performing as a Marvel superhero movie, meaning it will draw the majority of the audience on the weekends, while the weekdays will witness slumps. Multiplex audiences are still the main demographic for the film, which is declining when it comes to crowds on one screen.
Brahmastra will pass Kartik Aaryan’s horror comedy Bhool Bhulaiyaa 2 (Rs 221 crore) in the coming days to emerge as the second biggest Hindi film of the year, behind only the controversial The Kashmir Files (nearly Rs 300 crore). But while both The Kashmir Files and Bhool Bhulaiyaa 2 were made on significantly smaller budgets, Brahmastra was reportedly produced for Rs 410 crore. The break-even point is, of course, even greater, meaning the film will depend on ancillary revenues to make a profit. Currently, the film is on the pace to finish with about Rs 250 crore in the domestic market. According to Pinkvilla, the film is expected to cross the Rs 100 crore mark in overseas markets by the end of the second weekend.
The film arrived in the wake of ongoing online protests against Ranbir and bore the brunt of injecting hope into the industry. This was a particularly tough year for Hindi films, with only three clear box office hits.
The critical and fan reactions to Brahmastra have been rather mixed, with many appreciating its scope but criticizing the writing. Ayan has said that he will soon be working on the second part, titled Brahmastra Part Two: Dev. He also spoke to indianexpress.com about: developing the Astraverse with spin-offs. Brahmastra also plays Amitabh Bachchan, Mouni RoyNagarjuna Akkineni, Dimple Kapadia, and has Shah Rukh Khan and Deepika Padukone in supporting roles.