Elon Musk laid off more employees of Twitter Inc. on the sales side of the social network’s business that started late Sunday, further cutting a workforce already decimated by budget cuts and layoffs.
Last week, Musk had asked employees to commit to his more “hardcore” version of the company or leave. Sales associates signed on to his vision in greater numbers than workers on the tech side, who saw mass layoffs, according to people familiar with the matter. Musk is using the cuts to balance out the remaining staff, said the people, who asked not to be identified while discussing internal decisions.
Some of those fired were given notice on Sunday, according to two people familiar with the matter, although it is unclear how many will be affected in the current round. Platformer previously reported the news.
Twitter’s sales organization held a meeting with Musk on Sunday and its new head of sales, Chris Riedy, two people said. Many workers showed up in anticipation of an announcement about cuts, after Bloomberg reported on Saturday that more were coming.
Instead, Musk used the time to talk about pending updates, including his decision to reinstate former US President Donald Trump’s account, one of the people said. He also explained that the company needed to make ads more targeted to certain users, according to another person familiar with the comments. There was no mention of layoffs at the meeting.
Employees who were laid off were notified via emails titled, “Your Role at Twitter.”
“After further review of our workforce, we have identified roles within our organizational structure that are no longer needed,” the note reads, according to a copy viewed by Bloomberg.
“Today is your last day at the company.”
The note, which further explains that details about layoffs and return of company property will come later, is signed “Twitter”.
An internal tally of employees currently stands at 2,750, one person said, though some layoffs and cuts may still be counted. Twitter had more than 7,000 employees before Musk took over at the end of October.
(Except for the headline, this story has not been edited by NDTV staff and is being published from a syndicated feed.)
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