Amitabh Bachchan’s name, image or voice cannot be used without his permission, the Delhi High Court ruled today when it heard the actor’s petition.
The court also ordered the Ministry of Electronics and Information Technology and telecom service providers to remove flagged content.
“It cannot be seriously disputed that the plaintiff is a well-known personality and is also represented in several advertisements,” said Judge Navin Chawla, noting that the actor “is offended” by those who use his celebrity status to promote their goods and services without his permission.
Amitabh Bachchan, 80, popularly known as “Big B”, had approached the court with a petition “against the world at large” to protect his “name, image, voice and personality traits”.
“I’m just giving a taste of what’s going on. Someone is making t-shirts and starting to put their face on them. Someone is selling their poster. Someone has registered a domain name, amitabhbachchan.com. This is why we came,” senior lawyer Harish Salve, appearing before Mr Bachchan, had argued.
The megastar has also filed a restraining order against book publishers, T-shirt sellers and several other businesses.